Revlon Color Extensions Build On Classic Franchises
This article was originally published in The Rose Sheet
Executive Summary
Revlon is expanding its cosmetics lineup in early 2005 with new product launches under classic Revlon color brands, Super Lustrous andColorStay, the firm said. The extensions will be the first created using the company's revamped product development process
You may also be interested in...
P&G Reveals Thirst For Spending On Olay Quench Ads In 2005
Procter & Gamble backed the rollout of Olay Quench body lotions with approximately $44.6 mil. in advertising spend in the first three quarters of FY 2005, according to data from TNS Media Intelligence, which tracks 18 media sources, including network and cable TV, magazines, newspapers and radio
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program