This article was originally published in The Rose Sheet
Executive SummaryTeen-targeted mark brand establishes alliances with Ford Motors, the Broadway musical "Hairspray" and Varsity Spirit Corporation, Avon announces. Ford partnership offers mark customers and representatives opportunity to win a 2005 Ford Focus ZX4 ST, and will include gift certificates and contests for representatives. "Hairspray" alliance features contests for representatives and customers, as well as discounted tickets to the musical for reps. Additionally, mark will be announced as the official fundraising platform for Varsity Spirit Corporation Cheerleading and Dance Team in January. Mark will participate in regional and national Universal Cheerleaders Association and National Cheerleaders Association competitions; sponsorship will include print ads, sampling and magalog distribution. Mark's seven existing alliances include partnerships with MTV, New Line Cinemas and the University of Phoenix...
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