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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder: Pure Pops Brush-On Color is a collection of "high energy, high shine flavored lip glosses" in portable tubes with built-in brushes, according to Estee Lauder. Gloss contains hydrogenated polyisobutene, a blend of polymers that "achieve a glass-like effect on lips," as well as crystalline, which are reflective particles that "impart subtle color with intense, vivid shine," according to firm. Glosses, which are being supported with print ads, are launching now in 10 shades with different scents including Berry Twist, MellowYellow, Sweet Nectar for $16.50...

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Marketing In Brief

YSL: Age Expert crème and lotion launching in February to address the cutaneous effects of hormonal changes women experience after age 40, YSL Beauté says. Formula is infused with Fraction Ganodérique, a cosmetic alternative to yam-derived dehydroepiandrosterone (DHEA), to plump and revitalize skin tissues and reduce the appearance of wrinkles in four weeks, company claims. Item will be available in Age Defying Crème SPF 15 (1 oz. jar) and Lotion SPF 15 (1 oz. bottle) for $85 each. Line is third anti-aging collection for YSL, which launched Haute Fermete and Lisse Expert in 1998 and 2001, respectively (1"The Rose Sheet" Feb. 16, 1998, Marketing In Brief and 2"The Rose Sheet" July 9, 2001, Marketing In Brief)...

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Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle



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