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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder: Pure Pops Brush-On Color is a collection of "high energy, high shine flavored lip glosses" in portable tubes with built-in brushes, according to Estee Lauder. Gloss contains hydrogenated polyisobutene, a blend of polymers that "achieve a glass-like effect on lips," as well as crystalline, which are reflective particles that "impart subtle color with intense, vivid shine," according to firm. Glosses, which are being supported with print ads, are launching now in 10 shades with different scents including Berry Twist, MellowYellow, Sweet Nectar for $16.50...

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