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Dana Fragrances Eyes Growth Opportunities Under New Ownership

This article was originally published in The Rose Sheet

Executive Summary

Dana Classic Fragrances is launching three Hispanic scents in the U.S. to target an under-serviced customer, the company said. Herbissimo Mejorana, Herbissimo Té Verde and Musk by Dana are rolling out to the mass market this month

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NACDS In Brief

jane: Color cosmetics line will expand with new "basic" categories that "should have been part of the original lineup," Jane & Company announces during National Association of Chain Drug Stores Marketplace conference in San Diego, Calif. June 21-24. Fall launches include a foundation with SPF in five shades for $6, as well as Attitubes lip gloss in five shades ranging in price from $3.75-$4.35. Next spring, firm will launch No Show Concealer and Lipkick Lipstick, which will retail in 10 shades for $3.49. Jane & Company purchased jane from Estee Lauder in February and has since worked to recapture retailers who no longer carry the line (1"The Rose Sheet" Feb. 16, 2004, p. 9)...

Renaissance To Become Dana Corp. Under New Owner Fragrance Express

Fragrance Express will rename Renaissance Cosmetics Inc. as the Dana Corp. following the purchase of the company for $29 mil. The sale was approved in Wilmington, Del. federal court July 1 and is expected to close within the next 30 days. Dimeling, Schreiber & Park (Philadelphia) provided equity for the deal.

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program



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