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Vidal Sassoon

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble plans to reintroduce hair care line in the U.S. in the future and has a "game plan to win with the brand" globally, firm says. Consumer products giant retained global licensing rights to hair care brand as part of lawsuit settlement with hair stylist Vidal Sassoon, announced Sept. 1. P&G discontinued VS Sassoon in the U.S. in 2002, although the line still is marketed internationally (1"The Rose Sheet" Nov. 11, 2002, p. 7). Sassoon sued P&G last year, claiming the company neglected his namesake brand in favor of brands like Pantene. He specifically alleged breach of fiduciary duty, engagement in constructive fraud, actual fraud and breach of implied covenant, and was seeking hundreds of millions of dollars in damages in addition to termination of the licensing agreement (2"The Rose Sheet" April 7, 2003, p. 6)...

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