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The Body Shop Redesigns Web Site To Target Women Ages 25-44

This article was originally published in The Rose Sheet

Executive Summary

The Body Shop is seeking to attract women ages 25-44 and grow awareness of the brand by launching a redesigned Web site, the firm announced. The new site was unveiled Sept. 14

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The Body Shop Rolls Out New Store Format, Repackaged Products

The Body Shop is rolling out a new store design and product packaging concept to modernize the brand, the British company announced. The firm will launch the redesigned store format in 250 locations this year following a successful eight-door test phase, The Body Shop added

The Body Shop Rolls Out New Store Format, Repackaged Products

The Body Shop is rolling out a new store design and product packaging concept to modernize the brand, the British company announced. The firm will launch the redesigned store format in 250 locations this year following a successful eight-door test phase, The Body Shop added

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