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Alberto-Culver

This article was originally published in The Rose Sheet

Executive Summary

Fourth quarter and fiscal year 2004 sales and earnings are expected to meet or exceed Wall Street estimates, firm says Sept. 22. Results are bolstered by Alberto's strategy of "advertising at record levels behind solid Alberto VO5, St. Ives and TRESemme product propositions, and by focusing on fewer and bigger brands, geographies and customers," according to CEO Howard Bernick. Alberto VO5, St. Ives, and TRESemme are all "more profitable today than ever before, and are better positioned than ever to continue to thrive in 2005 and future years here in the U.S. and overseas," exec adds...
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