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Kids’ Specialty Personal Care Market Is Growing Up, Wella Exec Says

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

The children's grooming market presents a significant opportunity for the personal care industry due to the recent trend among parents to pay premium prices and shop in alternative retail locations for products, Wella's Cosmopolitan Cosmetics Mass Market Division Director of Marketing Lisa Hershkowitz said during the Health & Beauty America Expo in New York City Sept. 28-30

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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