P&G/Philips Deal Yields First Power Toothbrush/Toothpaste System
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble and Dutch marketer Royal Philips Electronics are combining their respective oral care technologies to launch IntelliClean System, the first integrated power toothbrush and liquid toothpaste dispenser, P&G announced Oct. 1
You may also be interested in...
Clash Of The Power Toothbrush Titans: P&G Challenges Philips' Sonicare Claims, Both Firms Appeal NAD Decision
Following its review of the two firms' latest clash over power brush claims, Council of Better Business Bureau's investigative division says Philips and P&G are appealing its recommendations within the industry self-regulation process.The recommendations were from a review conducted on the second challenge P&G made in a year on Philips' ads comparing the two firms' product.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle