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Dial innovation

This article was originally published in The Rose Sheet

Executive Summary

Henkel subsidiary introduces "Partners in Innovation" Web site allowing independent inventors to submit patented or patent-pending products for evaluation, firm announces. Dial hopes the initiative will offer product ideas "that bring something new to the market, provide a competitive advantage and appeal to a broad consumer base," Scottsdale, Ariz. firm says. Submissions will be accepted for products in categories such as personal care, packaging and dispensing and home air, and each submission will be reviewed and evaluated, Dial claims. Web site follows the success of Dial's "2004 Quest for the Best" new product search...
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