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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Smashbox: I Prime comprises an under-eye primer and concealer housed in a compact with a hide-away brush. The duo treats problem areas while concealing fine lines, dark circles and imperfections, firm says. Primer smoothes skin around the eyes, while acting as an anti-inflammatory agent, Smashbox claims. Concealer is formulated with antioxidants vitamins A, C and E to protect the skin, company says. Bowing in late December, I Prime will be available in six shades for $24 apiece..
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