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Alberto-Culver To Increase Marketing And Advertising To Drive Growth

This article was originally published in The Rose Sheet

Executive Summary

Alberto-Culver increased its marketing and advertising spend by more than 20% to $254 mil. in fiscal 2004 (ended Sept. 30) to support the company's consumer products and professional beauty supply distribution businesses, a trend that is expected to continue in 2005, CEO Howard Bernick said during an Oct. 28 analyst call. The firm is expected to spend between $260 mil.-$300 mil. on marketing expenditures in 2005, the exec stated
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