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Clinique To Launch Third Happy Fragrance, Spring Color In February

This article was originally published in The Rose Sheet

Executive Summary

Clinique Happy To Be women's fragrance is expected to generate first-year sales of $17 mil., the Estee Lauder division said. The scent is the third to bow under the fragrance collection, which includes Happy and Happy Heart

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Marketing In Brief

Clinique Happy marketing initiatives: Estee Lauder will promote Clinique Happy fragrance with a new song this December, firm announces. "Just Be Happy," written by singer/songwriter Ne-Yo, is the "centerpiece of an unprecedented advertising and promotional campaign created to attract young consumers to Clinique Happy," firm says. Song will be performed in different versions by two singers - R&B star Rihanna and country star Julie Roberts, according to the company. "Each version of the song is fresh, exuberant and spirited - just like Clinique Happy," Lauder explains. Additional marketing initiatives include radio commercials, a Web site, 1www.getyourhappy.com, slated to debut Sept. 1, and an in-store gift-with-purchase for five free downloadable Sony songs. Happy fragrance collection currently comprises three scents - Happy, Happy Heart and Happy To Be, which launched in 2005 (2"The Rose Sheet" Nov. 1, 2004, p. 8)...

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program



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