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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Pierre Cardin: Pierre Cardin for Women fragrance will bow this spring in 240 Perfumania stores nationwide, The Northern Group says. Fragrance is inspired by love, according to the legendary designer, who unveiled the scent during a press event in New York City Oct. 28. Company will consider rolling the fragrance out to mass market stores depending upon its success, but said it is launching the fragrance in the perfumery chain to gain more exposure in stores. Modern, floral scent opens with top notes of cherry blossom, white pepper, bergamot and kiwi, blending to a heart of rosebuds and honeysuckle. Drydown includes amber, blonde woods and musk accords. Pink juice is housed in glass bottle encased in a contemporary silver sleeve...
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