Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Pierre Cardin: Pierre Cardin for Women fragrance will bow this spring in 240 Perfumania stores nationwide, The Northern Group says. Fragrance is inspired by love, according to the legendary designer, who unveiled the scent during a press event in New York City Oct. 28. Company will consider rolling the fragrance out to mass market stores depending upon its success, but said it is launching the fragrance in the perfumery chain to gain more exposure in stores. Modern, floral scent opens with top notes of cherry blossom, white pepper, bergamot and kiwi, blending to a heart of rosebuds and honeysuckle. Drydown includes amber, blonde woods and musk accords. Pink juice is housed in glass bottle encased in a contemporary silver sleeve...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says