Cover Girl Merchandising Displays To Get A Makeover
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble is updating Cover Girl in-store merchandizing units to give the wall displays a "cleaner, more organized look" that will simplify the shopping process for consumers, the company said. The new units will begin rolling out in January
You may also be interested in...
P&G Reveals Thirst For Spending On Olay Quench Ads In 2005
Procter & Gamble backed the rollout of Olay Quench body lotions with approximately $44.6 mil. in advertising spend in the first three quarters of FY 2005, according to data from TNS Media Intelligence, which tracks 18 media sources, including network and cable TV, magazines, newspapers and radio
P&G Reveals Thirst For Spending On Olay Quench Ads In 2005
Procter & Gamble backed the rollout of Olay Quench body lotions with approximately $44.6 mil. in advertising spend in the first three quarters of FY 2005, according to data from TNS Media Intelligence, which tracks 18 media sources, including network and cable TV, magazines, newspapers and radio
Cover Girl TruBlend Foundation To Debut In 15 Shades
Cover Girl TruBlend foundation is a formula positioned as providing natural-looking coverage that matches 97% of skin tones, according to Procter & Gamble