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This article was originally published in The Rose Sheet

Executive Summary

Bullfrog Kids UV Defender will be supported with print ads in parenting magazines coinciding with the product's launch early next year, Chattem reports during first annual investor call Nov. 11. Bullfrog Kids is debuting alongside three other new Bullfrog products, including a Surfer Gel (1"The Rose Sheet" Sept. 27, 2004, p. 6). Chattem also will support Bullfrog's other new products with radio ads intended to reach active adults and print ads to reach mothers, the firm notes. New skin care line ph20 by pHisoderm, which also is shipping in the first quarter, will initially roll out to about 2,800 stores nationwide, according to Chattem...

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