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Revlon Initiates Ad Campaign Review

This article was originally published in The Rose Sheet

Executive Summary

Revlon will undertake a review of its existing ad campaign, indicating the company may be looking to reposition its marketing approach as it continues to struggle to jumpstart sales

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Revlon

U.S. market share of the Revlon and Almay brands combined declined 5.3% to 21.3% in the third quarter. Revlon share did not decline by 5.3% and Almay share did not drop by 21.3% as reported in the Nov. 22 issue of "The Rose Sheet" (1"The Rose Sheet" Nov. 22, 2004, p. 4)...

Revlon

U.S. market share of the Revlon and Almay brands combined declined 5.3% to 21.3% in the third quarter. Revlon share did not decline by 5.3% and Almay share did not drop by 21.3% as reported in the Nov. 22 issue of "The Rose Sheet" (1"The Rose Sheet" Nov. 22, 2004, p. 4)...

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