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Juvedical Skin Care Incorporates Burn Treatment Technology

This article was originally published in The Rose Sheet

Executive Summary

Juvena's Juvedical skin care promotes renewal of skin cells with a formula containing burn treatment technology that soothes redness and irritation and improves uneven skin tone, the Beiersdorf division claims

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Skin Care In Brief

Juvena: Juvedical skin care collection will expand next year to include Renewing Body Cream and Renewing Body Serum, Beiersdorf division says. Formulas feature brand's Skin Nova technology, based on a burn treatment method, which helps skin repair itself, according to the firm. Serum, which will cost $85, includes "polymers embedded in water which form a 3-dimentional network that retains the right amount of lipids to keep the body hydrated," Juvena claims. Retailing for $63, cream helps skin rebuild lipid barrier and nourishes, making skin appear smoother, company says. Products are designed to "alleviate discomfort caused by breakouts from waxing treatments or shaving irritation, aid in the recovery process of patients who have undergone cosmetic surgery, and diminish unwanted stretch marks from weight fluctuations or pregnancy," Beiersdorf notes. Juvedical debuted earlier this year with the launch of a day cream, night cream and face serum, and the line recently expanded to include eye serum and eye cream (1"The Rose Sheet" Nov. 29, 2004, p. 5 and 2"The Rose Sheet" Aug. 22, 2005, Marketing in Brief). Line is carried in Bath & Body Works flagship stores, CO Bigelow, select Nordstrom stores and boutiques and on Sephora.com...

Skin Care In Brief

Juvena: Juvedical skin care collection will expand next year to include Renewing Body Cream and Renewing Body Serum, Beiersdorf division says. Formulas feature brand's Skin Nova technology, based on a burn treatment method, which helps skin repair itself, according to the firm. Serum, which will cost $85, includes "polymers embedded in water which form a 3-dimentional network that retains the right amount of lipids to keep the body hydrated," Juvena claims. Retailing for $63, cream helps skin rebuild lipid barrier and nourishes, making skin appear smoother, company says. Products are designed to "alleviate discomfort caused by breakouts from waxing treatments or shaving irritation, aid in the recovery process of patients who have undergone cosmetic surgery, and diminish unwanted stretch marks from weight fluctuations or pregnancy," Beiersdorf notes. Juvedical debuted earlier this year with the launch of a day cream, night cream and face serum, and the line recently expanded to include eye serum and eye cream (1"The Rose Sheet" Nov. 29, 2004, p. 5 and 2"The Rose Sheet" Aug. 22, 2005, Marketing in Brief). Line is carried in Bath & Body Works flagship stores, CO Bigelow, select Nordstrom stores and boutiques and on Sephora.com...

Marketing In Brief

Crest: Vivid White Night is a nighttime toothpaste that reduces surface stains by up to 84.9% in 14 nights for a "noticeably whiter smile," according to Procter & Gamble. Formula is similar to Crest Vivid White, a daytime whitening formula, but contains higher concentrations of active ingredients, including sodium hexametaphosphate, firm notes. Launching in September, Vivid White Night also contains two types of silica that work together to gently polish teeth, while micro-cleansing whiteners coat teeth and loosen stains overnight, company claims. Product comes in Moonlight Mint and Revitalizing Mint flavors for $3.99. P&G launched Crest Vivid White last year (1"The Rose Sheet," April 19, 2004, Marketing In Brief)...

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