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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Neutrogena: Clean Lash Tint mascara dissolves in water, eliminating the need for makeup remover, Johnson & Johnson division says. Mascara is formulated with botanicals, vitamins and minerals to condition the lashes, and does not clump or smudge, firm claims. In consumer tests, 96.6% of users said the formula did not clump and 86.2% said that it did not smudge, according to Neutrogena. Bowing in February, Clean Lash Tint will be available for $7.99 and joins Neutrogena's existing Weightless Volume and Full Volume mascaras...
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