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Tommy Bahama Masterbrand Sets Sail For Department Stores

This article was originally published in The Rose Sheet

Executive Summary

The first Tommy Bahama fragrances for men and women will hit department store counters in February, positioned as the "tropical living" lifestyle brand's signature scent. The fragrance masterbrand is expected to generate $40 mil. at retail in its first year on counter, Gemini Cosmetics President and CEO Neil Katz said
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