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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Giorgio Armani Cosmetics: Armani hydra glow foundation SPF 15 will be available in 10 shades in March, L'Oréal division says. Formulated with firm's Micro-fil technology and active moisturizing emollient, foundation provides moisture to skin all day long, according to Armani. Hydra glow contains pearlized hues for different skin tones and types, including pink/green to camouflage redness, and pink/beige and beige/bronze to offset ashiness. All foundations contain pink/blue pearls to mask fine lines and wrinkles, Armani notes. Hydra glow will debut in 17 department store doors for $55 and joins Armani's other foundations, luminous silk, matte silk and fluid sheer. Firm also is launching Hollywood edition palette ($65) comprising four eyeshadows and two lip colors to coincide with the Golden Globe Awards in January...
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