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YSL Beauté

This article was originally published in The Rose Sheet

Executive Summary

Pursuing a "measured, opportunistic entry into skin care" is a key goal for YSL going forward, Gucci Group President/CEO Roger Polet reports during a Dec. 14 analyst presentation in London outlining the recently-appointed chief exec's three-year business plan for the company. Division also will focus on recently launched Cinema fragrance and implement a focused media strategy behind Cinema and "key pillar lines," exec adds. Firm will "continue to innovate with creativity and speed," leveraging its size into a competitive advantage, he notes. Company additionally intends to expand YSL beauty products in the U.S. and Japanese markets, which offer "great opportunities for growth," Polet states. The Americas currently comprise 15% of YSL Beauté sales and Japan 5%, while Europe accounts for 67% of revenues. YSL Beauté is expected to generate 3% compound annual sales growth from 2004-2007, according to Polet...
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