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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

YSL Beauté: Lisse Expert Advanced Intensive Anti-Wrinkle Crème counteracts the appearance of wrinkles by adapting to the morphology of each individual's face, YSL claims. Studies conducted on 134 women ages 35-45 showed after one month, 80% noticed a reduction in the appearance of new wrinkles, 87% had smoother skin and 90% noticed a significant improvement in hydration, suppleness and radiance, firm says. Bowing in February for $76, Lisse Expert Advanced joins existing Lisse Expert products, including eye and lip anti-wrinkle concentrates...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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