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Pantene Pro-V Expressions Claims To Reduce Color Fade By 70%

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble is launching Pantene Pro-V Expressions to fill a void in the mass market for hair care products that maintain color while moisturizing and smoothing hair, the company said

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P&G Strengthens Pantene With Formulas Treating Breakage And Frizz

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