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Schick lawsuit

This article was originally published in The Rose Sheet

Executive Summary

Hamburg, Germany regional court upholds preliminary injunction against Gillette's advertising and packaging claims for the M3Power razor, Energizer announces Dec. 20. Injunction issued Nov. 24 prohibited Gillette from claiming that M3Power's micro-pulsing effect gives a closer shave in ads run in Germany. Decision could pave the way for actions in other countries where Gillette is making similar claims, Energizer states. Battery and razor competitor also hints at future litigation, noting "We believe this decision also casts doubt on the preliminary claims that Gillette is making on its newly announced Venus Vibrance shaver, which we understand uses similar technology." Gillette unveiled Venus Vibrance, the first battery-powered wet shaving system for women, last month (1"The Rose Sheet" Dec. 20, 2004, p. 5)...
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