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Beiersdorf Plumps Up Nivea Visage Multiple Results Collection

This article was originally published in The Rose Sheet

Executive Summary

Beiersdorf is targeting women over the age of 35 with new anti-aging skin care items bowing under the Nivea Visage Multiple Results range, the firm said

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AAD Annual Meeting In Brief

Clinique: Clinique Cx skin care range will expand with launch of Soothing Cleanser and Stretch Mark Cream, Estee Lauder division announces during American Academy of Dermatology annual meeting Feb. 18-22 in New Orleans, La. Cleanser ($35) is formulated with olive and safflower oil to help break down makeup and impurities, while sea whip extract soothes skin and glycerin hydrates, according to the firm. Stretch Mark Cream ($95) contains a peptide complex to enhance collagen production, vitamin C to repair skin and anti-irritants to soothe, company claims. Cleanser and Stretch Mark Cream will debut in March and June, respectively, in select distribution, including Neiman Marcus, Saks Fifth Avenue and Nordstrom, firm says. Premium-priced skin care line, which is positioned to draw on Clinique's dermatological heritage, was unveiled at the AAD meeting last year (1"The Rose Sheet" Feb. 16, 2004, p. 3). Clinique is supporting the line with sampling, in-store promotional materials and brochures...

AAD Annual Meeting In Brief

Clinique: Clinique Cx skin care range will expand with launch of Soothing Cleanser and Stretch Mark Cream, Estee Lauder division announces during American Academy of Dermatology annual meeting Feb. 18-22 in New Orleans, La. Cleanser ($35) is formulated with olive and safflower oil to help break down makeup and impurities, while sea whip extract soothes skin and glycerin hydrates, according to the firm. Stretch Mark Cream ($95) contains a peptide complex to enhance collagen production, vitamin C to repair skin and anti-irritants to soothe, company claims. Cleanser and Stretch Mark Cream will debut in March and June, respectively, in select distribution, including Neiman Marcus, Saks Fifth Avenue and Nordstrom, firm says. Premium-priced skin care line, which is positioned to draw on Clinique's dermatological heritage, was unveiled at the AAD meeting last year (1"The Rose Sheet" Feb. 16, 2004, p. 3). Clinique is supporting the line with sampling, in-store promotional materials and brochures...

Nivea Energizes Anti-Aging Lineup With Q10 Complex

Nivea Visage Q10 Advanced Wrinkle Reducer skin care products are formulated with a new Q10 Energy Complex that visibly reduces the appearance of wrinkles while helping to prevent their formation, the Beiersdorf division claims

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