Celine Dion Belong Scent Aims To Fit In With Younger Women
This article was originally published in The Rose Sheet
Executive Summary
Coty is launching an $8 mil. advertising campaign to support the debut of Celine Dion Parfums Belong, a fragrance aimed at attracting women under 30, a younger consumer than those who traditionally buy Celine Dion scents, the company said
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