Fragrance In Brief

Giorgio Armani Parfums: L'Oréal division unveils latest men's scent, Armani Black Code, the first Oriental fragrance for men to launch under the brand. Positioned as "timelessly sensual," elegant and virile, Black Code contains top notes of lemon and bergamot. The heart comprises olive flower and aniseed accords, which dry down to notes of tonka bean and guaiacum wood. Juice is housed in midnight blue cylindrically shaped bottle reminiscent of lapels on an Armani tuxedo, according to the firm. Scent will launch in 2,000 department and specialty store doors in March, ranging in price from $35 for a 30 mL bottle to $60 for a 75 mL. Ancillaries likely will be added later, firm notes. Launch will be supported with print ads breaking in March books including over 50 mil. scented strips and blow-ins, company says. Other Armani fragrances for men include Armani Mania and Acqua di Gio...