Coty Amps Up Its Fragrance Portfolio By Signing Multiple Deals
This article was originally published in The Rose Sheet
Executive Summary
Coty has added a trio of new fragrance licenses to its portfolio, which will create new brands and strengthen existing ones in both the prestige and mass market segments, the company said
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Marketing In Brief
Clinique Happy marketing initiatives: Estee Lauder will promote Clinique Happy fragrance with a new song this December, firm announces. "Just Be Happy," written by singer/songwriter Ne-Yo, is the "centerpiece of an unprecedented advertising and promotional campaign created to attract young consumers to Clinique Happy," firm says. Song will be performed in different versions by two singers - R&B star Rihanna and country star Julie Roberts, according to the company. "Each version of the song is fresh, exuberant and spirited - just like Clinique Happy," Lauder explains. Additional marketing initiatives include radio commercials, a Web site, 1www.getyourhappy.com, slated to debut Sept. 1, and an in-store gift-with-purchase for five free downloadable Sony songs. Happy fragrance collection currently comprises three scents - Happy, Happy Heart and Happy To Be, which launched in 2005 (2"The Rose Sheet" Nov. 1, 2004, p. 8)...
Marketing In Brief
Clinique Happy marketing initiatives: Estee Lauder will promote Clinique Happy fragrance with a new song this December, firm announces. "Just Be Happy," written by singer/songwriter Ne-Yo, is the "centerpiece of an unprecedented advertising and promotional campaign created to attract young consumers to Clinique Happy," firm says. Song will be performed in different versions by two singers - R&B star Rihanna and country star Julie Roberts, according to the company. "Each version of the song is fresh, exuberant and spirited - just like Clinique Happy," Lauder explains. Additional marketing initiatives include radio commercials, a Web site, 1www.getyourhappy.com, slated to debut Sept. 1, and an in-store gift-with-purchase for five free downloadable Sony songs. Happy fragrance collection currently comprises three scents - Happy, Happy Heart and Happy To Be, which launched in 2005 (2"The Rose Sheet" Nov. 1, 2004, p. 8)...
Coty Aims To Score With Beckham, Adidas Fragrances For Men
David Beckham Instinct, the first in a planned collection of fragrances and ancillaries under the British soccer star's name, will debut in the U.S. in October, according to Coty. The men's scent was unveiled at the National Association of Chain Drug Stores Marketplace Conference in San Diego, Calif. June 24-27