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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Chanel: Rectifiance Intense Serum Retexturizing Line Corrector to debut in June to reduce the appearance of lines and wrinkles in three dimensions, length, width and depth, Chanel Beauty claims. Product addresses wrinkles by targeting aging, facial expressions and sun exposure using three ingredients - Cyathea to help synthesize proteins, micro-protein complex to refine skin texture and neroli extract to improve firmness. Serum will retail in 1 oz. and 1.7 oz. for $85 and $120, respectively. Launches shipping for spring/summer include Soleil Identite Self-Tanner, Precision Hydramax + Tinted Moisture Boost Lotion SPF 15, Purete Mat Shine Control Powder SPF 15 and limited-edition Cristalle Gloss Waterlight Gloss in six shades...

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