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Murad correction

This article was originally published in The Rose Sheet

Executive Summary

Murad Acne Complex direct advertising claims, including "Get Clear. Stay Clear" and "Acne Complex has been proven in clinical trials to have an unheard of 90% success rate," were found by the Council of Better Business Bureaus' Electronic Retailing Self-Regulation Program to be substantiated for treatment of the visible factors of breakouts, and would not need to be modified as reported in "The Rose Sheet" Feb. 21, 2005, p. 9. However, use of the two claims together should only refer to acne breakouts to prevent the consumer perception the product addresses non-acne conditions, according to ERSP. The watchdog group also concluded that implied claim that Acne Complex treats all the reasons skin breaks out, which include internal factors, were unsubstantiated. Murad disagreed with the assessment and notes the company did not need to submit supporting data for a claim it believed was not made...



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