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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Mark: Avon is unveiling a new advertising campaign for the teen beauty brand, mark. Campaign will focus on communicating that mark "is the makeup you can buy and sell," Avon says, noting ads will point out the financial rewards that mark can offer young women. Campaign taps insights from the brand's current representative base, including short-term financial goals such as buying books for college or having spending money for spring break. TV ads, breaking now, will air on networks such as the WB and MTV, while print ads, featuring actual mark representatives, will run in April beauty books, including Glamour, Cosmopolitan and Allure, Avon says...

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