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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

L'Oréal men: L'Oréal Paris Dermo-Expertise Men's Expert grooming line will debut in April as "sophisticated" skin care that includes anti-aging, the company announces. Introduction marks L'Oréal's entry into the men's grooming market. Launch will be supported with TV and print ads targeting men, including on cable entertainment networks and during Major League Baseball games. Men's Expert will target men of all ages with products to address the needs of men ages 15 to 45 plus, L'Oréal says. Eight-SKU line includes Power Clean Anti-Dullness face wash, Power Buff Anti-Roughness exfoliator, Circle Eraser Anti-Dark Circle and Puffiness eye moisturizer, Comfort Max Anti-Irritation SPF 15 aftershave balm, Oil Controller Anti-Shine moisturizer, Hydra-Power Anti-Fatigue moisturizer, Stop Lines Anti-Wrinkle SPF 15 lotion and Vita Lift Anti-Wrinkle & Firming Moisturizer. Prices range from $6.99-$10.49...

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