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Revlon media

This article was originally published in The Rose Sheet

Executive Summary

Kaplan Thaler Group is chosen to handle advertising creative for the Revlon brand, effective immediately, while Carat has been assigned agency of record for all media, Revlon announces March 15. Company expects selection of Kaplan Thaler will "maximize both traditional and non-traditional approaches to how we speak to our consumers," noting Kaplan's work likely will reach the market in 2006. Partnership with Carat is expected to improve Revlon's media and communications efficiencies and programs, firm adds. Revlon announced plans to review its existing ad strategy last fall...
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