Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
L'Oréal: Actress Eva Longoria is tapped as newest spokesperson for L'Oréal Paris, firm announces. Longoria's first television ad will spotlight Vive hair care and will break in May, according to the company. The actress was selected to represent L'Oréal because her "energy, heart and spirit" reflect the brand's values, firm says. Longoria currently stars in ABC's hit TV show "Desperate Housewives," and has appeared on soap operas like "The Young and the Restless" and "General Hospital." The actress joins L'Oréal spokeswomen including Heather Locklear and Beyoncé Knowles...