HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

L'Oréal: Actress Eva Longoria is tapped as newest spokesperson for L'Oréal Paris, firm announces. Longoria's first television ad will spotlight Vive hair care and will break in May, according to the company. The actress was selected to represent L'Oréal because her "energy, heart and spirit" reflect the brand's values, firm says. Longoria currently stars in ABC's hit TV show "Desperate Housewives," and has appeared on soap operas like "The Young and the Restless" and "General Hospital." The actress joins L'Oréal spokeswomen including Heather Locklear and Beyoncé Knowles...
Advertisement

Related Content

Marketing In Brief
Marketing In Brief
Coty Hopes To Entice Women With Forbidden Fruit
Coty Hopes To Entice Women With Forbidden Fruit
Marketing In Brief
Marketing In Brief
Marketing In Brief
Marketing In Brief
Advertisement
UsernamePublicRestriction

Register

RS012966

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel