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Pfizer Unveils First Whitening Mouthwash Under Listerine Brand

This article was originally published in The Rose Sheet

Executive Summary

Pfizer is introducing a new approach to teeth whitening with Listerine Whitening Pre-Brush Rinse, the firm said. The mouthwash is designed to meet the needs of consumers who want whiter teeth, but are not satisfied with existing whitening offerings at mass, according to the company
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