Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Nioxin: Intensive Therapy scalp and hair treatments enhance the performance of daily Nioxin products by offering additional benefits to reduce scalp stress and improve the condition of thinning hair, Nioxin Research Labs says. Collection includes Deep Repair Hair Masque, Weightless Reconstructive Masque and Hydrating Hair Masque. Follicle Booster leave-in treatment and Recharging Complex daily multi-vitamin round out the range. Intensive Therapy products will bow in June in salons and spas, priced at $11.99-$19.99...
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Nioxin: Intensive Therapy scalp and hair treatments enhance the performance of daily Nioxin products by offering additional benefits to reduce scalp stress and improve the condition of thinning hair, Nioxin Research Labs says. Collection includes Deep Repair Hair Masque, Weightless Reconstructive Masque and Hydrating Hair Masque. Follicle Booster leave-in treatment and Recharging Complex daily multi-vitamin round out the range. Intensive Therapy products will bow in June in salons and spas, priced at $11.99-$19.99.... Barielle: Hand, foot and nail treatment company will launch Positive Emotion, its first comprehensive line of color polishes, in fine department stores, retail doors and on its Web site in May, Great Neck, N.Y. company announces. Collection features 22 shades with names such as Innocent (sheer white), Serene (pale pink), Elated (deep coral) and Ecstasy (fire engine red). Formulas are free of dibutyl phthalate, toluene and formaldehyde, and are enriched with vitamins "to deliver nourishment directly to the nail plate," according to the company. Polishes will retail for $8 apiece. The 30 year-old firm currently markets four nail polishes.... Nuxe: Tonific Minceur Anti-Cellulite Cream-Gel combats cellulite with caffeine and jangli seeds, which boost caffeine's effectiveness, Nuxe Body Care claims. The product also contains Brazilian mimosa to tone the skin, bamboo for increased suppleness and elasticity and mourera fluviatilis to hydrate, French firm adds. Of 113 women who used the product twice daily for one month, 79% saw reduced cellulite, 86% experienced a reduction in sponginess of skin texture and 84% saw an improvement in the look of "orange peel" skin, company says, citing a consumer use test conducted by an independent laboratory. Treatment is available now in specialty stores for $44.... C-Quence: Cosmeceutical brand contains polypeptides, antioxidants, vitamins, ceramides and green tea to enrich and protect skin, refine skin's surface and reduce uneven tone of blemishes, dark pigmented areas and scarring, Environ says. Launching in dermatologist offices in May, seven-product line features four gels that are used in sequence from mildest to strongest, as well as a cream, eye gel and masque critique. Products cost between $84-$130. South Africa-based Environ was founded by a plastic surgeon in 1990.... |