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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Lancôme spokesmodel: French firm taps Canadian model Daria Werbowy as Lancôme's new "international face," L'Oréal division announces April 29. Werbowy will make her debut in conjunction with the launch of a new women's fragrance, which will be available in Europe in late 2005 and in the U.S. in early 2006, firm adds. Scent is expected to be one of the brand's "major beauty events" this year, Lancôme says. Werbowy joins the ranks of previous Lancôme spokesmodels, including Uma Thurman and Isabella Rossellini...
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