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Revlon Q1

This article was originally published in The Rose Sheet

Executive Summary

Firm is starting to recognize benefits from new product initiatives like relaunch of Revlon Age Defying makeup with Botafirm, CEO Jack Stahl says during May 6 analyst call. Makeup was the top-performing new product in the mass channel in Q1, Stahl points out, citing ACNielsen data, which include food, drug and mass outlets in the U.S. excluding Wal-Mart. However, Revlon brand as a whole lost market share, falling to 15.6% from 16.4% last year, while the firm's overall share was flat at 21.9%, exec notes. Success of new products was offset by performance of existing offerings, with net sales in North America falling 5.8% to $194 mil. International sales fared better, increasing 3.9% to $107 mil. Revlon net sales declined 2.4% to $300.9 mil. Net loss was $46.8 mil., compared to $58.2 mil. in Q1 2004...
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