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Almay

This article was originally published in The Rose Sheet

Executive Summary

Revlon appoints Arnell Group to oversee creative and media planning aspects of advertising for the brand, firm announces May 9. Omnicom Group subsidiary also will "act as a strategic partner for other aspects of Almay's marketing plan including promotional, interactive and retailer programs," Revlon notes, adding the agency is "renowned for integrating global brand platforms with holistic marketing strategies." Company launched an ad campaign featuring Elaine Irwin-Mellencamp last year to revitalize the Almay brand (1"The Rose Sheet" Feb. 23, 2004, p. 7)...
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