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Dove Enters Body Lotion Segment With Body Nourishers Launch

This article was originally published in The Rose Sheet

Executive Summary

Dove is expanding its presence in the body care market with the introduction of Dove Body Nourishers, a five-SKU range of body lotions, which are expected to offer consumer benefits not found in products on shelf today, the Unilever division said

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Dove body wash ad campaign

Unilever is turning to women everywhere in a search for ads to support the launch of its new Dove Cream Oil Body Wash. Contestants can submit their 30-second TV spots online at the AOL-hosted site 1www.DoveCreamOil.com. Entries will be accepted through Jan. 15, with the winning ad premiering in a commercial break during the Feb. 25 Academy Awards, Unilever says. The firm launched its "Campaign for Real Beauty" in 2004 (2"The Rose Sheet" Nov. 1, 2004, p. 5). Designed to challenge public notions of beauty, the campaign grew in 2005 to promote Dove Firming products (3"The Rose Sheet" May 23, 2005, p. 4). Cream Oil Body Wash is slated to hit store shelves in February...

Dove body wash ad campaign

Unilever is turning to women everywhere in a search for ads to support the launch of its new Dove Cream Oil Body Wash. Contestants can submit their 30-second TV spots online at the AOL-hosted site 1www.DoveCreamOil.com. Entries will be accepted through Jan. 15, with the winning ad premiering in a commercial break during the Feb. 25 Academy Awards, Unilever says. The firm launched its "Campaign for Real Beauty" in 2004 (2"The Rose Sheet" Nov. 1, 2004, p. 5). Designed to challenge public notions of beauty, the campaign grew in 2005 to promote Dove Firming products (3"The Rose Sheet" May 23, 2005, p. 4). Cream Oil Body Wash is slated to hit store shelves in February...

Marketing In Brief

"Desperate Housewives" fragrance: Coty and Disney-ABC Television Group's Touchstone Television will develop fragrance inspired by hit TV show, companies announce March 3. Scent, which will debut in select department store distribution this fall, will be "as complex, beautiful and sexy as the women of Wisteria Lane," firms say. Fragrance launch will mark first "Desperate Housewives" branded beauty offering, but several of the show's stars have inked cosmetics deals in the past year. Teri Hatcher is the latest spokeswoman for Clairol's Nice 'n Easy and Eva Longoria represents L'Oréal Paris (1"The Rose Sheet" Sept. 19, 2005, Marketing In Brief and 2"The Rose Sheet" April 11, 2005, Marketing In Brief)...

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