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L’Oréal acquisition

This article was originally published in The Rose Sheet

Executive Summary

French cosmetics giant signs agreement to acquire SkinCeuticals, a Dallas, Texas-based professional skin care company, firm announces May 18. SkinCeuticals will strengthen L'Oréal's position in the high-performance professional skin care segment and will provide the firm with access to the high end spa market in the U.S., company says. The skin care brand, which generated sales of $35 mil. in 2004, has "high international potential," L'Oréal adds. The range will join the firm's Active Cosmetics division, which includes Vichy and La Roche-Posay...
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