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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

American Beauty: Wonderful fragrance for women is positioned to "encapsulate that feeling of casual elegance and the perfect moment of everyday life," Estee Lauder's BeautyBank division announces. Scent opens with notes of wild poppy, primrose, white gardenia and pink peony, blending to a heart of wild honeysuckle, bergamot, orange and magnolia accords. Drydown comprises notes of California redwood and jasmine, and also features Mackayi orchid to add "depth and femininity," BeautyBank says. Wonderful is bowing in Kohl's department stores, retailing in a 1.7 oz. edp for $37.50 and 5 oz. body lotion for $22.50...
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