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Coty Stetson By Shania Launch Backed By Multi-Million Dollar Ad Effort

This article was originally published in The Rose Sheet

Executive Summary

Coty will support the launch of Shania by Stetson women's fragrance with a multi-million dollar advertising campaign slated to break this fall, the firm said. Ads will feature the fragrance's namesake and spokesmodel, country singer Shania Twain, Coty noted
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