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Everlast fragrances

This article was originally published in The Rose Sheet

Executive Summary

Clarins Fragrance Group, a division of Clarins Group USA, will serve as the U.S. distributor for Everlast fragrances and grooming products, effective Jan. 1, 2006, firm announces. Clarins was chosen by Everlast's worldwide fragrance licensee, PAC Paris, who developed the Everlast fragrance and grooming line in conjunction with Givaudan and the Clarins Fragrance Group, company says. Clarins expects Everlast grooming items will be well received in the U.S., noting a new launch is slated for spring 2006. The company will support the brand with "aggressive marketing and merchandising programs," Clarins says. Everlast announced plans to partner with PAC Paris to develop fragrances and grooming products in 2003 (1"The Rose Sheet" June 9, 2003, Marketing In Brief)...
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