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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Cover Girl: Tea with Ginger fall color collection will be on counters in August, Procter & Gamble says. Range features eight new shades of Outlast Smoothwear Liptints ($5.74) including Whispering Pink and Peachy Sheen, as well as Shadow Squease palette ($4.99) containing shades like Puff, Latte and Lagoon, firm adds. Collection also will include limited-edition colors under Outlast Smoothwear Lipliner and Lipcolor, Continuous Color Lipstick and Eye Enhancers 3-Kit Shadows. P&G will support the collection with print ads in October books featuring new Cover Girl spokesmodel Tiiu Kuik and Kiara Kabukuru...
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