Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Cover Girl: Tea with Ginger fall color collection will be on counters in August, Procter & Gamble says. Range features eight new shades of Outlast Smoothwear Liptints ($5.74) including Whispering Pink and Peachy Sheen, as well as Shadow Squease palette ($4.99) containing shades like Puff, Latte and Lagoon, firm adds. Collection also will include limited-edition colors under Outlast Smoothwear Lipliner and Lipcolor, Continuous Color Lipstick and Eye Enhancers 3-Kit Shadows. P&G will support the collection with print ads in October books featuring new Cover Girl spokesmodel Tiiu Kuik and Kiara Kabukuru...
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Cover Girl: Tea with Ginger fall color collection will be on counters in August, Procter & Gamble says. Range features eight new shades of Outlast Smoothwear Liptints ($5.74) including Whispering Pink and Peachy Sheen, as well as Shadow Squease palette ($4.99) containing shades like Puff, Latte and Lagoon, firm adds. Collection also will include limited-edition colors under Outlast Smoothwear Lipliner and Lipcolor, Continuous Color Lipstick and Eye Enhancers 3-Kit Shadows. P&G will support the collection with print ads in October books featuring new Cover Girl spokesmodel Tiiu Kuik and Kiara Kabukuru.... Laura Mercier: Ambre Passion fragrance is a linear scent formulated with amber, geranium and powdery accords, firm says. Laura Mercier's third signature fragrance will available in September, priced at $65 for 1.7 oz. Additionally, firm is introducing Just Kissed fall color collection, which comprises soft colors for the lips and dramatic accents for the eyes. Range includes Mosaic Shimmer Bloc ($38) which combines white gold, yellow gold, copper and bronze shimmer for the eyes and cheeks. Bitten Lip Glosses ($16) add natural color to the lips in shades such as Baby Lips and Nude Lips, while Caviar Eye Liners ($22) offer a semi-cream formula in Black and Indigo. Basic Colour ($22) for the eyes in Basic Caramel, Basic Peach, Basic Chocolate and Basic Pink round out the collection.... Cargo: HypnotEyes fall color lineup will include SmokyEye eyeliner duo ($28) comprising cream and powder formulas in five shades like Katmandu (midnight black) and Barcelona (brilliant teal), company announces. Cargo also will introduce SupersEyes mascara, a "new and improved lengthening mascara formula that is gentle on the eyes," according to the company. Mascara, which will retail for $18, comes in six shades. Other items in the collection include new eyeshadow duo ($20) in Corsica (champagne/azure blue), limited-edition eyeshadow palette ($28) in Mozambique and limited-edition lip gloss quad ($24) in Casablanca. HypnotEyes will be available Aug. 15.... LipFusion: LipFusion Color Shines are bowing this month in Blush (baby pink), Glow (golden rose) and Sweet (light pink) shades, FusionBeauty says. Color Shines join original LipFusion treatment, which debuted in February and is formulated with collagen microspheres that penetrate skin to plump up the lips, firm claims. Available in Sephora stores, Color Shines retail for $38 each. Additional shades, such as Sexy (sheer red), Fresh (coral pink) and Bare (nude), will join the range in June. FusionBeauty was founded by Melissa Shabinsky and Randi Shinder, who also is president of Dlish Fragrance and co-founder of Dessert Beauty with Jessica Simpson.... |