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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Church & Dwight oral care: Pepsodent Sensitive, which contains potassium nitrate 5% for antihypersensitivity and sodium fluoride 0.24% for anticavity properties, will begin shipping in February 2006, C&D announces. Available in Smooth Peppermint flavor, product will retail for $1.69. Also shipping in February will be Arm & Hammer Enamel Care Advanced Sensitivity Protection, a triple-action dentifrice that incorporates an oxalate formulation to react with calcium in the teeth to reduce sensitivity. Formula will cost $12.99...



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