Lancaster Livens Up Fragrance Portfolio With New Jennifer Lopez Scent
This article was originally published in The Rose Sheet
Executive Summary
Jennifer Lopez' latest fragrance, Live Jennifer Lopez, captures the star's energy and love of dance, according to Coty's prestige Lancaster division
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Marketing In Brief
J. Lo Glow extension: Love at first Glow by JLO will launch in department store doors, including Macy's, in January, Coty's prestige Lancaster division announces. Latest scent by Jennifer Lopez includes notes of Italian bergamot, Georgia peach, pink jasmine, osmanthus, sheer musk and vanilla absolute. Juice is housed in pearly blush bottle with sensual curves, featuring a cell phone charm around the neck. Scent will come in 1.7 oz. and 3.4 oz. edts for $42 and $56, respectively. Ancillaries include shower gel ($22.50) and body lotion ($27.50). Ad visuals will be reminiscent of the "heartwarming, real moments a new couple share and savor forever," company says. Love is fifth scent in Lopez' portfolio; Live Jennifer Lopez is rolling out now (1"The Rose Sheet" June 27, 2005, p. 5)...
Marketing In Brief
J. Lo Glow extension: Love at first Glow by JLO will launch in department store doors, including Macy's, in January, Coty's prestige Lancaster division announces. Latest scent by Jennifer Lopez includes notes of Italian bergamot, Georgia peach, pink jasmine, osmanthus, sheer musk and vanilla absolute. Juice is housed in pearly blush bottle with sensual curves, featuring a cell phone charm around the neck. Scent will come in 1.7 oz. and 3.4 oz. edts for $42 and $56, respectively. Ancillaries include shower gel ($22.50) and body lotion ($27.50). Ad visuals will be reminiscent of the "heartwarming, real moments a new couple share and savor forever," company says. Love is fifth scent in Lopez' portfolio; Live Jennifer Lopez is rolling out now (1"The Rose Sheet" June 27, 2005, p. 5)...
Lancaster’s Lovely Deal With Parker To Yield First Fragrance This Fall
Actress Sarah Jessica Parker will appear in print ads for her first fragrance, Lovely Sarah Jessica Parker,in September books, concurrent with the product launch, Coty's Lancaster prestige fragrance division said