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This article was originally published in The Rose Sheet

Executive Summary

Claudia Poccia is appointed president of Avon's teen targeted cosmetics brand, effective Nov. 1, firm reports. Exec replaces Deborah Fine, who departed mark in January to head Limited Brands' Pink division (1"The Rose Sheet" Jan. 24, 2005, p. 8). Poccia will "lead mark's continuing growth in the United States and spearhead mark's international rollout," Avon says. She will report to Executive VP and President North America Brian Connolly. Poccia previously served as senior VP and general manager of Estee Lauder's Stila brand, where she helped improve the line's visibility with 17-34 year olds, according to Avon. Appointment marks exec's second position with Avon; she was director of field marketing from 1992-1994 before joining Estee Lauder. She also has worked at Giorgio Bevery Hills and L'Oréal...

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