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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Clairol: Procter & Gamble taps colorist/stylist Brad Johns as Clairol Global Color Director. Johns will "contribute to the creative design, research and development, and direction of the company's color and innovation work including haircolor formulations and updated shade palettes," according to P&G. Appointment is part of Clairol's effort to build a "Modern Mosaic of Color" encompassing innovations under hair color ranges like Herbal Essences and Natural Instincts, firm notes. Johns has worked with celebrities including Johnny Depp, Natasha Richardson and Matthew Modine, P&G says...

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